RM30.00
SOCIAL CAPITAL - THE NEGLECTED CRITERION OF WOMEN ENTREPRENEURS SUCCESS
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Product SKU ISBN-978-967-2229-04-9
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Description

Entrepreneurship and social capital is hard to be separated as entrepreneurial activities are embedded in networks of social realtionship. This study motivated by the inconclusiveness of social capital research in developing countries and how it affects the performance of micro-enterprise owned by women entrepreneurs. This study used social capital theory as a base and examined how social capital as an independent variable effects competitive advantage, which is the mediating variable and microenterprise performance which is the dependent variable. This study used a cross-sectional design and quantitative data was collected through structured interview from randomly selected 417 women micro-entrepreneurs in Peninsular Malaysia, who are listed in SME corporation.