Price RM44.00
Product SKU ISBN 978-967-5782-80-0
Size (L x W x H) 19 cm x 2 cm x 25.9 cm
Availability 125

This book is to discuss the elements of entrepreneurship from the view point of group of academics who believe that entrepreneurship is a strategic approach which should be undertaken to mould new generation of graduates with desired mindset. The book illustrates some of the pertinent elements of entrepreneurship of which one should not miss when talking and discussing the disciplines of entrepreneurship. The element covered is the definition and scope of entrepreneurship, issues on marketing, financial management, entrepreneurship development, entrepreneurial leadership, opportunities in entrepreneurship, the critical success factors fo an enterprise and the concept of social entrepreneurship.